Sony Xperia Z1 proves the iPhone isn’t the only device worth queueing for

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After the rather conservative and non-flashy unveiling of the Sony Xperia Z1 at IFA 2013 in Berlin earlier this month, we’re finally seeing the Japanese company giving the green light on the new device in select markets. This means that after months of hype before the device was released, and then weeks of anxiously waiting for it to reach the neighborhood shops, we’re at the final stretch and now its just a matter of time.

Sony, however, sees this from an entirely different point. The ambitious company is hoping that its new, admittedly impressive, line-up of smart devices this year will finally steer the wandering ship in the right direction. To that end, Sony should be happy to note that the turn-up at their fan event in Taiwan today has resulted in some pretty major queues (and we’re told these are only growing). Fully aware of the importance of such initial validation, the manufacturer is offering an extra perk for those persevering fans willing to queue up for hours. More specifically, Sony has announced that it will be gifting a complementary QX10 (worth $250), the company’s new attachable lens, to the first 200 people to buy the Sony Xperia Z1 in Taipei, Taichung and Kaohsiung.


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