OS X Mavericks adoption rate higher than its predecessor: Report

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Apple announced the public availability of OS X Mavericks on October 22, and for the first time offered it as a free download through the Mac App Store. It looks like the OS is witnessing an increased adoption rate, compared to its predecessor.

According to search-targeted advertising company Chitika, OS X Mavericks has over taken OS X Mountain Lion in the first of 24 hours of public release.

The company informs that 24 hours following Mavericks’ public release the afternoon of October 22, adoption rates of Apple’s new desktop OS hit 5.5 percent of all Mac OS X Web traffic, outpacing OS X Mountain Lion, which took approximately four days to reach the same level. It’s likely that the operating system being available as a free update has fuelled this growth.

OS X Mountain Lion was priced at $19.99, and was also available via the Mac App Store. It’s worth pointing out that the adoption rate only includes US and Canada, so it’s not very accurate but still offers a relative idea.

The exact sample size is not known but Chitika Insights claims it sampled millions of US and Canadian Mac OS X-based online ad impressions running through the Chitika Ad Network. The data used within the analysis were drawn from impressions sampled starting October 22 through October 23, 2013.

OS X Mavericks offers a lot of under the hood changes though it doesn’t feature many new user facing changes. It brings new features like Finder Tabs; Tags; enhanced multiple display support; updated native apps like Maps, iBooks, and Safari browser; and iCloud keychain, among others. It also brings under the hood changes for faster performance and longer battery life, including Timer Coalescing that groups low-level operations together so that the processor doesn’t use more power and battery is conserved, App Nap that saves power while working on multiple apps by slowing down the apps that are in the background, and compressed memory that frees up memory space for faster performance.


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